A YABOGH-OYD
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
The IconicEvents® Strategist
Delivering unforgettable experiences at global events for professionals, organisations, and teams and shaping unforgettable careers for event professionals.
A
YABOGH
OYD
The IconicEvents® Strategist
I’m Laura Yarbrough-Lloyd, The IconicEvents® Strategist. For 14+ years, I’ve designed and delivered high-profile experiences across global events like Wimbledon and the U.S. Tennis Association alongside leading agencies like Jack Morton, Imagination, and MCI. Along the way, I’ve learned the realities of iconic event delivery: the high stakes, the fast cycles, and the subtle career moves that separate leaders from participants.
I help mid-to-senior event professionals navigate their careers with clarity and confidence, while advising organisations on talent retention and career strategy. Through IconicEvents®, I blend operational expertise, strategic guidance, and practical frameworks that give professionals and teams the tools to excel without guesswork.
Curious about my journey? From Southern roots to global events, and from volunteer beginnings to leading VIP operations on some of the world’s biggest stages, my path has shaped the way I mentor and advise today.
Delivering iconic events. Guiding event careers. Shaping the event industry's standards on career development.
Nice to meet you. I'm Laura.
high-profile event delivery & career guidance for event professionals and organisations
I’m a VIP event specialist and career strategist working with mid-to-senior event professionals and organisations ready to elevate their impact, visibility, and outcomes.
As an event professional, I specialise in high-profile VIP services, player management, and premium hospitality, delivering distinctive events where every detail reflects excellence and genuine care.
As a career strategist, I guide experienced professionals through real-world challenges and support organisations with talent development, succession planning, and sustainable growth frameworks.
My clients include experienced freelancers stepping into high-profile roles, team leaders navigating complex event operations, and organisations seeking to retain top talent.
Every engagement blends strategy with execution, clear, actionable plans and measurable results, without the burnout that often comes with events at this scale.
Ways to
work together:
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2
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freelance event delivery
event career COACHING & strategy
industry career advisory
Who it's for:
Outcome:
Freelance support for high-profile event operations, VIP services, premium hospitality, and player/guest experiences. I combine operational precision with discreet, high-touch leadership that keeps teams, clients, and guests confident and satisfied.
Individual mentoring, coaching programs, and curated frameworks designed to help mid-to-senior event professionals map and advance their careers. From lateral moves to leadership positioning, I provide clear, actionable guidance so professionals know exactly what to do next.
Organisational advisory on talent retention, career pathway design, succession planning, and development frameworks. I help agencies and associations build resilient, high-performing teams while providing clarity on mid-career progression.
Agencies, associations, and event organisers seeking experienced, trusted professionals to deliver seamless, high-stakes events.
Who it's for:
Event professionals seeking clarity on career growth, career transitions, or ways to work at iconic events.
Who it's for:
Event organisations seeking strategic insight on people, talent, and career frameworks.
Exceptional execution, smooth operations, and elevated guest experiences delivered with calm, confidence, and attention to detail.
Outcome:
Confidence, visibility, and a step-by-step roadmap to achieve meaningful career milestones without guesswork or burnout.
Outcome:
Stronger internal mobility, improved retention, and empowered teams that deliver consistently at high-profile events.
trusted by
"Laura has been an integral part of the VIP Services team at Laver Cup for several years. Her attention to detail and proactive mindset is very helpful on the ground as we navigate new city locations each year. She's willing to take on any task and keeps our team organized while working long hours at the event. Laura is trusted working directly with our sponsors, VIP guests, hotel partners and various staff groups who have gotten to know her as a loyal team member."
and more!
Merry Clavin-Marquet, Director VIP Services, Laver Cup
"Talking with you has helped me to realize that as time goes on, I can shift different roles/responsibilities in and out of focus if desired. Helped me to realize that I don't have to be set in any one situation. I feel more confident in my abilities and my worth. I am realizing that all my previous experiences are relevant and how I can apply learnings from them into work opportunities and showcasing myself."
Event professional with five years of experience
"I love that you referenced my progress throughout and celebrated my wins with me. I also am thankful that although 8 weeks is over that the journey has just begun. I have so many ideas and things to work on. You really have lit a fire for me to go get what I want and I know how to do it!"
"Laura's quiet and methodical approach underpin her organization skills, creativity, and event management capabilities. She has a cool head under pressure, incredible drive, and unrivaled work ethic. She was a happy and creative addition to a long established team, and she fit in quickly to the the team's style. Laura is always willing to lend a hand, offer advice, or take on a project. Laura would be an asset to any event project team. She can be dropped in midstream and pick up quickly."
Rita Malvone, Consultant, Imagination
Valentina Ruffoni, Event Freelancer and Founder of The PIE Network
find me on instagram
The fun side of big events, creating event careers that last, and honest conversations about both
@LAURALLOYDEVENTS
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
A super simple and straightforward resource to help you uncover where opportunities for your dream events exist!
NEED HELP WITH AN EVENT CAREER PIVOT? A RESET? A MAJOR CHANGE?
Plan your next event career move, get a dream event bucket list, and more in this mega free resource!
WANT TO KNOW HOW TO WORK AT THE OLYMPICS AND WHERE TO FIND JOBS AND WHEN?
Download this guide that is short and sweet, telling you where to find Olympics jobs and when. It is a lot easier than you think!
HIGH PROFILE GUESTS COMING TO YOUR EVENT? DOWNLOAD MY FAVOURITE VIP EVENT CHEAT SHEET
This is my favourite go to resource when I need to quickly think through how to prepare for different kinds of stakeholders at events. Celeb? Athlete? This has them all
GRAB INSIDE ICONIC: Your Roadmap to Bold Event Career Moves
For the first time ever, I’m sharing the tools, insights, and research frameworks I’ve used and taught to help event pros land gigs at some of the biggest, boldest, and most competitive events in the world.
GRAB THE
OLYMPICS CAREER PLAYBOOK
A deep-dive Olympic career playbook for event professionals and ambitious newcomers who want to understand how to work at the Olympics, where to find jobs and when, and strategies behind the world’s biggest event.
